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Why Search Advertising Matters for Insurance Agencies

How many times have you seen an ad while searching for a gift idea, service provider, or vacation destination? That should be of little surprise after you consider “almost a third of online consumers in the United States used the internet to search for local businesses on a daily basis" and “an additional 16 percent did so multiple times per week”, reports Statista.




This vast number of search ad results are not just benefitting Google and the numerous industry advertisers. “Three-fourths of people (75%) say paid search ads make it easier to find the information they are searching for on a website or search engine”, according to Clutch.co. In other words, the convenience of information is delivered to a consumer faster than ever before.


What does this mean for you? This same approach can be applied to the insurance industry – including – yes, you guessed it – at your agency. In fact, “69% of insurance consumers ran a search before making a purchase” and “68% of insurance consumers did not have one company in mind when they started searching.” (LSA/Localogy).


As you can see, search ads allow you to match potential insurance customers with your agency on their time, whether you’re running search campaigns geared toward inbound phone calls or encouraging website inquiries.


Not only does search advertising help bring in leads, but it allows you the opportunity of sharing more about your agency and its customer-facing goals through a new means of communication. This goes back to the idea of meeting people on their time, which includes yours as well; a potential customer can be filling out an online form on your website while you’re busy attending to other vital tasks for your agency.


Continued search advertising builds your market’s awareness of your agency and its local presence. Awareness lends to the ads’ innate ability of being able get stronger over time and produce more leads - an important consideration if you’re competing with other agents and/or are close to hitting goals in your area.


So, the next time you’re searching online to find what you need and see some ads out there, consider that you can reach people looking for info about your agency’s products the same way.


It can seem like a lot to process, but just know that you’ll have help with online marketing if you’d like it! Get in touch with us at Direct Clicks Inc. and we’ll support your business growth together.