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Boosting Facebook Posts: A Key Strategy for Audience Engagement

This image is a graphic with a light background and a central blue megaphone from which various colorful icons, bubbles, and social media symbols are emanating, suggesting the amplification of a message. At the top, there's text that reads "HOW TO: BOOST POSTS FOR MORE FOLLOWERS" in bold, capital letters. The icons include symbols for likes, comments, and followers, such as a red heart with "105" inside it and an orange user icon with "100." The top right corner features a circular logo with the word "BLOG" inside. The overall design is clean and appears to be an informational graphic related to increasing social media presence.

Are you struggling to get engagement on your posts? It’s probably not you – it’s Facebook. With Facebook’s organic reach declining, the concept of boosting Facebook posts has rapidly gained momentum as a way to attract a wider audience. Paid advertising is one of the ways you can counter this trend of declining organic reach.


What Does it Mean to Boost a Post on Facebook?

"Boosting" on Facebook allows you to allocate a budget to an existing post on your page to expand its reach to an audience of your choosing. When you boost a post, it'll show up in your audience's Facebook Feed as an ad. You can also select Instagram as an ad placement for your boosted post. 


How do I Boost a Post?

Anyone with a business page can do this, no expertise is required. All you need to do is select a post from your page's timeline and click on the Boost Post button and answer these three simple questions:

  1. Who you want to reach: you'll pick a target audience of the type of people you want to connect with

  2. Your max budget: you'll pick exactly how much you want to spend over the course of your entire campaign

  3. How long you want to run your ad: once you click “Boost” and your ad is approved, people in your target audience will see your post in their feed for the duration you've set

Why Boost Facebook Posts?

  1. Enhanced Visibility: Boosted posts are prioritized in users' News Feeds, ensuring that they are more likely to capture the attention of your target audience, which can lead to higher engagement.

  2. Extended Reach: By boosting posts, you can extend your reach to individuals who may not have discovered your agency through organic means, enabling you to connect with potential clients who are genuinely interested in your services.

  3. Precise Audience Targeting: Facebook provides robust targeting options for boosted posts, including specifying your target audience based on demographics, interests, behaviors, and even geographic locations.

  4. Budget Flexibility: Boosting posts allows you to set a budget that aligns with your current financial resources, and can be adjusted frequently. 

How much should I spend when boosting a post?

The key is to start and adjust according to your goals. Even $5 USD per day for 7 days  will provide a lot of data on who you’re reaching and you can increase your budget over time according to your goals. 


What results can I expect?

Keep the end in mind! While boosting your Facebook posts won’t result in direct lead generation, it increases engagement on your posts (comments, likes, shares), which boosts your ranking in Facebook’s algorithm. When people engage with a post on your business page, you can also “invite” them to like your page, increasing your follower count as well. 

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