
Across the search landscape, 2024 was a year of challenge, disruption, and change. As AI becomes more prevalent and powerful, the world of search is set to look much different in 2025 and beyond.
According to a study by a leading digital presence platform, Google search impressions were down 55% last year (through September), across the board, across all industries. While this doesn’t mean that Google search is dying, it certainly means that it’s evolving. Although Google has not released a statement, the beta release of SGE, Google’s Generative AI software, is thought to be partially responsible for this drastic dip in impressions. This past June, OpenAI and Apple announced a partnership to integrate ChatGPT into Apple’s search experience across all of their products. This presents an opportunity for Apple to make headway in the search landscape like we haven’t seen before.
As more users turn to AI platforms for their search queries, small businesses must do their part to stand out. One major advantage is building up accurate and consistent information across all online business listings. Another study by the same leading digital presence platform shows that brands who appear across 50 or more listings publishers are 186% more likely to get a website click on Google. This is the algorithm that directly feeds into AI search. The more visibility that your business has across all online platforms, the better.
Here at Direct Clicks, we utilize cutting-edge listings management software to ensure that our small business partners receive the highest level of visibility in both traditional search and the ever-evolving world of AI. Search will look a whole lot different in a year. We’re here to make sure that your business doesn’t skip a beat.
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