Potential customers are increasingly turning to online reviews to gauge the credibility and reliability of which insurance agency they want to work with. In this post, we'll delve into the crucial role of online reviews and offer insights into how to easily garner new reviews for your business.
The Importance of Reviews:
Credibility and Trust: When people are making the decision to work with your agency or the one down the road, they will almost always choose one with a hundred positive reviews over another with a few reviews scattered over the past five years.
Competitive Advantage: To show up for popular searches like “Auto Insurance,” “Home Insurance,” or “Insurance Agent” you need a robust SEO strategy. Reviews play a huge role in improving your SEO ranking and help you “win” these generic insurance searches.
Consistency and Quantity: You want a consistent stream of new reviews coming in to help your agency’s long-term SEO efforts. A high volume of positive reviews can also help drown out those one-off negative reviews.
Monitoring: By actively engaging with reviews and showcasing thanking people for their feedback, good or bad, your agency stands out as being receptive to customers. Everyone wants to feel listened to, and this is a great way to show them how your agency listens to customers.
How to Get Reviews:
Team motivation: Consider building review goals into your compensation plans. You can require one or more reviews per month to hit a team or personal bonus or a flat bonus per new review.
Customer Outreach: Send a thank you text with a review link to every customer you sign up. You can also reach out after every IFR or policy review for customers who were pleased.
Visibility: Create a QR code and have it laminated at your desk so people can quickly scan and leave a review with their smartphones. To get more attention on it, put a candy bowl next to it. Everyone loves free candy.
Friends and Family: Ask the people who love and support you most! Since consistency is key, reach out to one or two people each month and stagger your requests so you always can count on at least a few new reviews each month.
Your business’s reputation is invaluable. By consistently receiving and engaging with reviews, your insurance agency can cultivate a robust and trustworthy online reputation that sets you apart, especially in the competitive insurance industry.